WAFRIC Awards 2026 Nominee Spotlight | On-Air Personality of the Year | Nigeria
Broadcasting is about more than delivering information over a microphone. It requires the ability to make complex stories understandable, hold an audience’s attention and create conversations that connect with people’s everyday experiences. For Nigerian broadcaster Ibukunoluwa Olagunju, professionally known as Omajuwa, these elements intersect across radio, digital media, event hosting and content creation.
Based in Ibadan, Olagunju is associated with Splash FM 105.5, where her broadcasting work includes news presentation and participation in discussions about current affairs and issues affecting everyday life. Alongside his radio career, he has developed a public presence as a compere, entrepreneur and digital content creator.
Her nomination for On-Air Personality of the Year at the West African Citizens Awards (WAFRIC Awards) 2026 provides an opportunity to recognise this combination of broadcasting and contemporary media engagement.
From Radio Broadcasting to Digital Storytelling
Olagunju’s professional identity reflects the changing nature of broadcasting in Nigeria. Radio remains an important medium for news, music, discussion and public engagement, but presenters increasingly extend their work onto social media, where audiences can revisit stories, respond to conversations and encounter content outside traditional broadcast hours.
On her public profile, @RealOmajuwa, Olagunju identifies himself as a broadcaster with Splash FM 105.5, an award-winning media personality, professional compere, entrepreneur and content creator.
This combination of roles places her within a generation of media professionals whose work can move between a live broadcast, a public event and a digital platform. Each setting calls for a different form of communication, from the immediacy of radio to the audience interaction and visual storytelling associated with social media.
Her professional profile on LinkedIn also identifies her association with West Midlands Communications and hee educational background at Obafemi Awolowo University.
Current Affairs and the Morning Conversation
One visible aspect of Olagunju’s broadcasting work is his participation in current-affairs coverage and discussion through Splash FM’s Morning Splash programming.
His public posts feature news updates and topical conversations spanning governance, public policy, security, education and developments affecting communities in Oyo State and across Nigeria. This includes discussion prompts that invite audiences to consider the implications of reported events rather than simply encounter a headline.
Such programming illustrates the role of radio presenters in the wider information environment. News must be communicated clearly and promptly, while discussions need to give listeners enough context to understand why an issue matters.
For audiences following local and national developments, the combination of news presentation and discussion can make broadcasting a point of connection between public events and everyday concerns.
Making Room for Everyday Stories
Olagunju’s digital work also extends into conversations about relationships, family dynamics and social expectations.
His public content includes FamilyMatters, a discussion format that presents relationship dilemmas and everyday domestic situations for audiences to consider. These scenarios invite viewers to reflect on communication, trust, boundaries and decision-making within relationships.
This style of content differs from traditional news presentation, but it draws on a related skill: framing a situation in a way that encourages people to listen, respond and think about different perspectives.
By exploring both public affairs and personal experiences across his media presence, Olagunju engages with different aspects of how people understand the world around them—from major national developments to questions that arise within families and communities.
Beyond the Studio: Compèring and Public Engagement
Olagunju also identifies as a professional compere and master of ceremonies. Event hosting requires a different set of communication skills from radio broadcasting: a presenter must guide proceedings, maintain the flow of an event, interact with guests and adapt to the atmosphere in the room.
The connection between broadcasting and compèring lies in the ability to communicate with an audience while keeping an event or programme moving. Experience across these formats can create opportunities for media professionals to engage with people in both broadcast and in-person settings.
His additional interests in entrepreneurship and content creation further reflect the range of activities associated with his public professional identity.
Why Ibikunoluwa Olagunju’s Nomination Matters
The On-Air Personality of the Year category at WAFRIC Awards 2026 celebrates media personalities contributing to broadcasting and audience engagement across West Africa.
Olagunju’s public-facing work connects several dimensions of contemporary media: radio news and discussion, social-media storytelling, relationship-focused content and live event hosting. His association with Splash FM places his work within Ibadan’s broadcasting environment, while his digital presence provides another route through which audiences can encounter his content.
His nomination offers an opportunity to bring attention to the professional work behind the microphone and to recognise the different ways media personalities help audiences encounter information, discuss social issues and engage with everyday stories.
As broadcasting continues to evolve alongside digital media, the relationship between traditional radio and online content remains an important part of Nigeria’s wider media landscape.
Support Ibikunoluwa Olagunju at WAFRIC Awards 2026
Ibikunoluwa Olagunju, professionally known as Omajuwa, is nominated for On-Air Personality of the Year — Nigeria at WAFRIC Awards 2026.
Follow his public work through @RealOmajuwa on X and visit the official WAFRIC Awards 2026 public voting page to locate his category and cast your vote.
For information about the role of public voting and the wider selection process, consult the official WAFRIC Awards 2026 Voting Procedures and Criteria. Public votes contribute to the process but do not alone determine the final winner; nominees’ achievements, contributions and the published criteria also matter.
WAFRIC Awards 2026 — Recognizing the Unseen. Celebrating the Exceptional.